The Company
ZUA Lilly Drogerie is one of the leading players in the pharmaceutical and cosmetics markets in Serbia and Bulgaria. With over 200 pharmacies, a continuously expanding retail network, and a steadily growing e-commerce business, the company represents a key point of reference in the industry.
Operating in a highly regulated and selective sector, ZUA Lilly Drogerie must guarantee precision, safety, and reliability every single day — essential elements for maintaining high-quality standards and meeting the demands of a complex market such as the pharmaceutical one.
The Challenge
The sustained growth of online sales presented ZUA Lilly Drogerie with the need to optimize logistics management. The goal was to increase storage capacity and speed up operational flows, while maintaining high levels of security and traceability. In a sector where mistakes are not tolerated, the company was looking for a technological solution capable of ensuring speed, reliability, and process continuity — supporting its expansion strategy and strengthening service quality.
The Solution
To meet these needs, ZUA Lilly Drogerie decided to implement a Modula Lift 2.0, model ML50D, a high-performance Vertical Lift Module.
Its technical features make it a particularly suitable solution for the pharmaceutical sector:
- Nominal height: 11.5 m
- Footprint: 4517 x 4951 mm
- Load capacity: over 32 net tons, distributed across 106 trays of 250 or 500 kg each
- Storage volume: approximately 55 m³ on less than 23 m² of floor space
The system is equipped with a dual external bay, positioned opposite each other, designed to optimize workflows, and features:
- Laser pointer, to precisely indicate the material to be picked;
- RFID reader, allowing access via personal badge, ensuring security and traceability;
- Heavy Duty Console, a reinforced version of the Copilot, durable and reliable even under the most demanding operational conditions.
The Results
By adopting the Modula system, ZUA Lilly Drogerie achieved tangible and immediate benefits, including:
- Increased operational efficiency and greater storage capacity;
- Faster delivery times, supporting e-commerce growth;
- Reduction of errors and reverse logistics activities;
- Positive impact on sustainability, thanks to optimized space and processes.
The Modula Lift thus stands out as an advanced technological solution, designed to combine efficiency and safety in complex logistics environments.
The Future
ZUA Lilly Drogerie’s choice confirms the value of Modula technology for the pharmaceutical sector: innovation, quality, and tailor-made solutions that support growth and enhance competitiveness. With the introduction of the Modula Lift, the company has laid a solid foundation to handle increasing volumes, while maintaining high standards and preparing to face the market challenges of the future.
