This year, we again celebrated a key event for us: our annual Dealer Meeting in the United States, held on 30 April and 1 May 2025. A priceless opportunity to boost cooperation with our US dealers, managed by Area Managers in various regions, and to share strategies, tools, and our vision.
The Dealer Meeting represents a major opportunity for bringing our network in line, in a market like the US, where we are investing heavily and in a structured manner.
During the two-day event, we addressed topics that are crucial for future growth: from presentation of the global and US Modula Roadmap, to sales and service strategies, including new product launches, operations updates, and a focus on DAC news. The second day was dedicated to digital innovation with a focus on Salesforce, our new CRM, which is at the heart of the new relationship management strategy. We also shared software updates, market analyses, and success stories from our dealers, and concluded with workshops dedicated to service, software, and dealer portal.
This year’s event was especially significant: this was the first Dealer Meeting led by our new US CEO, Orfeo Finocchi.
Although he has been part of the Modula and System world for years, this new role has him leading a phase of transformation and growth in the US market, with a clear, solid, and shared vision.
Many thanks to all participants, speakers, and every dealer for helping to make this event an authentic opportunity for discussion, dialogue, and shared growth.
We believe in teamwork, innovation, and a strong future together.
