Modula has officially concluded the 2025 edition of its International Sales Meeting (ISM), held on November 19–20 in Germany to mark the inauguration of the new Gersthofen site.
The event brought together over 100 participants from subsidiaries and dealers around the world, confirming once again its role as a strategic milestone for Modula’s entire commercial ecosystem.
Two intense days dedicated to networking, training, discussion, and shared vision enabled global teams to work together on results, strategies, and innovations.
An International Gathering Focused on Networking and Innovation
ISM 2025 offered an agenda rich in content and insights, including:
- Global networking sessions
- Presentations of sales results
- Success stories and product updates (hardware and software)
- In-depth sessions on software, integrations, and customer care
Particularly appreciated was the contribution from our partner Status C, specialized in SAP integration, who shared scenarios, methodologies, and updates on ongoing collaborations.
Great attention was also given to the success stories of the Flexibox, our storage solution for bins, which continues to make a global impact with over 200 commercial opportunities and more than 20 units sold.
Interactive Panels: Strategy, Market, and Digitalization
During the panels, Modula representatives took turns on stage to explore key topics for the future of international sales, including:
- Global and local sales strategies
A discussion on adapting strategies to regional markets, considering customer behavior, cultural differences, and specific commercial dynamics. - Building trust and long-term partnerships
A focus on ethics, transparency, and consultative selling to move from transactional relationships to solid, long-term collaborations. - Sales funnel optimization
Sharing CRM tools and best practices to improve prospecting, nurturing, closing, and customer loyalty. - Digital innovation and human relationships
An exploration of the balance between digital technologies (CRM, automation, AI) and the irreplaceable value of personal contact in the sales process.
Celebrations, Entertainment, and Awards
ISM 2025 was also a moment to celebrate our global network.
The two evenings dedicated to entertainment included a Bavarian-style dinner with traditional music and performances, creating an engaging and authentic atmosphere.
The awards ceremony recognized the commitment and excellence of subsidiaries and dealers in various categories:
- Largest project
- Highest sales volume
- Best after-sales performance
- Best marketing performance
- Most “unusual” application design and implementation, awarded for the customization of a Modula system to support users with specific disabilities
Teamwork and Shared Vision
The meeting concluded with collaborative work sessions designed to strengthen exchanges between different markets and business contexts.
Although the represented countries operate in diverse environments, participants shared common challenges, practical solutions, and valuable feedback for the headquarters to develop increasingly effective commercial tools.
ISM 2025: A New Step Forward in Our Global Growth Journey
The 2025 International Sales Meeting proved to be not only a moment of sharing and training, but a true catalyst for building a common vision. In this context, the new Gersthofen site plays a key role: a strategic hub for consolidating our presence in Europe and, at the same time, a concrete symbol of the innovation and expansion that define Modula.
